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100+ Holiday Email Subject Lines: Black Friday, Cyber Monday & Beyond That...
Key takeaways Subject lines don’t stand alone. The “inbox envelope”—the sender name, subject line, and preview text—must work together. Consider ditching overused, urgency-based tactics for creativity...
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The Email Footer: Small Space, Big Responsibility
Key takeaways Footers must legally include a mailing address, unsubscribe link, and accurate sender info. A hidden unsubscribe link backfires, driving spam complaints instead of opt-outs. A...
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How to Protect Your Email Program During a Rebrand: A Practitioner’s Guide
Going through a merger, rebrand, or domain change? Read this first Key takeaways A rebrand is a deliverability event—not just a design project. Set up SPF, DKIM, and DMARC on your new domain...
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We Want Your Email Preferences: The New Approach to Opting In
Key takeaways Low email preference center usage is an awareness problem, not an interest problem—most subscribers simply don’t know it exists. Adding options like a holiday “snooze” or event-specific...
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Happy Birthday, Now Buy Yourself a Present! The Potential of Birthday Emails
Key takeaways Birthday emails generate 481% more transactions and 342% more revenue per email than standard promotions, making them one of the highest-performing touchpoints in the customer lifecycle....
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Taking the Mystery Out of Email Deliverability
Key takeaways Email deliverability is about inbox placement, not delivery. A mailbox provider can accept an email and still never reach the inbox, which is what ultimately determines visibility and...
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Your Holiday Emails Start Now: A Summer Deliverability Prep Guide
Key takeaways Start your holiday deliverability prep in the summer, not in Q4. Auditing authentication (SPF, DKIM, DMARC), cleaning your list, and other steps take time to show results. Engagement is...
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Elements of a Perfect E-Receipt (With Examples)
Key takeaways A great e-receipt balances transaction details with strategic elements like personalized product recommendations, loyalty program integration, and customer support options. Avoiding...
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The Anatomy of a Good Email
Key takeaways High-performing emails are built from the ground up, with each element—from subject line to footer—designed to drive engagement, accessibility, and deliverability. Effective email...
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Understanding Commercial Email: Examples and Best Practices
Commercial email generates $10-$36 per $1 spent. That’s a pretty impressive ROI—if your carefully crafted campaigns don’t end up in the spam folder or break completely in dark mode. Commercial email...
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What Is Microsoft SNDS—And Why Your Deliverability Strategy Depends on It
Key takeaways Microsoft SNDS is a free, IP-based postmaster tool that reveals how Outlook, Hotmail, and Live see your sending reputation across 350+ million mailboxes. In 2026, SNDS moved to a new...
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Improve Customer Service Using Reminder Emails
Key takeaways Service-oriented reminders build better customer relationships and support their success, as well as yours. Specific reminders target key points in the customer journey to prevent...
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Why They’re Just Not That into Your Emails—and How to Fix It
Key takeaways Complaint spikes, inactive addresses, and misaligned send frequency are routing your emails to spam. Rebuilding your sender reputation starts with sending to fewer, more engaged...
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Why Did My Email Go to Spam? Deliverability Questions, Answered
Key takeaways Spam filters aren’t just catching scammers—they’re catching you. With one in six real emails never making it to the inbox, you’ll need to pay attention to your infrastructure, sender...
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The 4 Types of AI (And Which Tools Email Marketers Use the Most)
Key takeaways The AI reality check: While there are four distinct types of AI—Reactive, Limited Memory, Theory of Mind, and Self-Aware—only the first two actually exist today. The others are still...
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Mastering Email A/B Testing: The Difference Between Good vs Great
Key takeaways Email A/B testing helps marketers make smarter decisions by swapping one element at a time—like a subject line, CTA, or send time—and learning what actually resonates with their...
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Micro Animations, Macro Impact: 10 Use-Cases You Can Try Today
Key takeaways Micro-animations are subtle, fast-loading motion effects that boost engagement without overwhelming subscribers or slowing down load times. From pulsing CTA buttons to animated loyalty...
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The Dangers of Generative AI in Email Marketing
Key takeaways Generative AI is now a standard part of the email marketing workflow—for legitimate marketers and bad actors launching phishing attacks. AI-powered phishing is no longer easy to spot....
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What We’re Looking Forward to at Salesforce Connections
Key takeaways Salesforce Connections is June 3-4 in Chicago, and the Validity team will be there. We’re showcasing Validity Engage, our new AI email platform that helps marketers ship...
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The Inbox Decoded: How Mailbox Providers Really Think About Email
Key takeaways Mailbox providers are filtering for relevance, not punishing legitimate senders. Google, Yahoo, and Microsoft want your emails to reach the inbox and work to identify good senders by...
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