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Understanding Commercial Email: Examples and Best Practices
Commercial email generates $10-$36 per $1 spent. That’s a pretty impressive ROI—if your carefully crafted campaigns don’t end up in the spam folder or break completely in dark mode. Commercial email...
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The Anatomy of a Good Email
Key takeaways High-performing emails are built from the ground up, with each element—from subject line to footer—designed to drive engagement, accessibility, and deliverability. Effective email...
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Elements of a Perfect E-Receipt (With Examples)
Key takeaways A great e-receipt balances transaction details with strategic elements like personalized product recommendations, loyalty program integration, and customer support options. Avoiding...
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Your Holiday Emails Start Now: A Summer Deliverability Prep Guide
Key takeaways Start your holiday deliverability prep in the summer, not in Q4. Auditing authentication (SPF, DKIM, DMARC), cleaning your list, and other steps take time to show results. Engagement is...
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Taking the Mystery Out of Email Deliverability
Key takeaways Email deliverability is about inbox placement, not delivery. A mailbox provider can accept an email and still never reach the inbox, which is what ultimately determines visibility and...
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Happy Birthday, Now Buy Yourself a Present! The Potential of Birthday Emails
Key takeaways Birthday emails generate 481% more transactions and 342% more revenue per email than standard promotions, making them one of the highest-performing touchpoints in the customer lifecycle....
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We Want Your Email Preferences: The New Approach to Opting In
Key takeaways Low email preference center usage is an awareness problem, not an interest problem—most subscribers simply don’t know it exists. Adding options like a holiday “snooze” or event-specific...
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How to Protect Your Email Program During a Rebrand: A Practitioner’s Guide
Going through a merger, rebrand, or domain change? Read this first Key takeaways A rebrand is a deliverability event—not just a design project. Set up SPF, DKIM, and DMARC on your new domain...
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The Email Footer: Small Space, Big Responsibility
Key takeaways Footers must legally include a mailing address, unsubscribe link, and accurate sender info. A hidden unsubscribe link backfires, driving spam complaints instead of opt-outs. A...
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100+ Holiday Email Subject Lines: Black Friday, Cyber Monday & Beyond That...
Key takeaways Subject lines don’t stand alone. The “inbox envelope”—the sender name, subject line, and preview text—must work together. Consider ditching overused, urgency-based tactics for creativity...
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