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Email Deliverability: What It Is & How to Improve It
Planning, creating, and testing an email is a big investment of time and energy. But making sure it reaches your subscribers’ inboxes is critical. A good email deliverability rate isn’t just about...
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Unlock Email Campaign Potential: Proven Strategies for 2025
You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. Does that sound familiar? Having an actionable plan with clearly...
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Email Marketing Trends for 2025: Insights to Elevate Every Send
Email is the trusty workhorse of marketing, always showing up when you need it with an average 36:1 ROI. With email playing such a critical role in business success, marketers need to stay on top of...
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A Comprehensive Glossary of Email Deliverability Terms
You invest so much time and effort into creating emails that drive brand awareness, engage subscribers, and encourage your audience to take action and convert. But if your email never hits the inbox,...
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Email Polls: Creating a Poll For Your Marketing Campaigns
At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello...
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The Litmus Team’s Top Email Tips for 2025
The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Trends like interactive emails will shape the industry in the next twelve months. We’ll spend more time...
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The Ultimate Guide to Web Safe Fonts for Email Marketing
Typography is one of those key brand elements that you never notice when it’s done right, but when it’s weird…it’s really weird. (No shade to Comic Sans, but…) Emails should look and feel like they...
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8 Tips for Successful Email Workflow Management
An email workflow isn’t just about moving an email from “idea” to “send”—it’s about streamlining the entire process and alleviating the pain every marketer has felt: “Is this approved?” “Will this be...
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Better Together: 16 Ways to Integrate Social Media with Email in Marketing
Social media and email marketing are two of the most powerful channels at a marketer’s disposal. According to The State of Email Report, both email marketing and social media were ranked among the top...
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2025 Guide to Creating Accessible Emails
You strive to deliver the perfect email experience to your subscribers. But if you’re glossing over email accessibility, you could be alienating those with visual, physical, cognitive, and...
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