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Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo...
Key takeaways Gmail and Yahoo rolled out new deliverability rules in February 2024 that every sender must follow if they want their email delivered. Comply with the new rules by authenticating your...
View ArticleA New Chapter for Litmus: Joining the Validity Family
Dear Litmus Community, Today, I’m thrilled to share some momentous news with you: Litmus is being acquired by Validity. This marks an exciting new chapter in our company’s journey, and I couldn’t be...
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Email Marketer’s Guide to Coding for Accessibility
Key takeaways Accessibility matters. Not only is it legally required to make your emails accessible to everyone, it’s the right thing to do for your subscribers, and for your business. You can’t...
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Email Deliverability Audit: How to Troubleshoot and Fix Your Email Delivery...
Key takeaways Email deliverability refers to your inbox placement. Once your email is delivered, does it go to the primary inbox, spam filter, or another place, like Gmail’s Promotional Tab? With so...
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What We’re Looking Forward to at Salesforce Connections
Salesforce Connections (CNX25) is almost here. This year’s event is June 11-12 in Chicago and focuses on the future of agentic marketing. If you don’t know, agentic marketing uses gen AI agents to...
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7 Common Deliverability Myths That Could Be Holding You Back
Key takeaways As an email marketer, you know you’re a trustworthy sender. But your subscribers will mark you as spam if you don’t respect their inbox by sending too many emails or irrelevant emails...
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Salesforce Marketing Cloud + Litmus: A Guide to Success
Key takeaways The Litmus and Salesforce Marketing Cloud integration gives you access to exclusive features. There are only five quick steps to set up the integration. Enterprise-level plans can take...
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Why Your Best Marketing Channel Is Driving Customers Away
Litmus surveyed 1,000 consumers about their email preferences, with an emphasis on retailer emails. The participants, aged 18+, were designed to represent the U.S. adult population. Check out the...
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How Can AI Simplify the Email Workflow?
Key takeaways AI can be used in the entire email marketing workflow as a partner, from strategy to your approval process. If you want email to live up to its reputation as the strongest ROI of any...
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Segmentation and Personalization: A Unified Path to Better Brand Experience
Key takeaways Email segmentation and personalization are both ways to make email marketing more relevant for your subscribers, but the way they work is a little different. Using email segmentation and...
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