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A Strategic Guide to Calls-to-Action (CTAs) in Email Marketing: Best...
Every email has a purpose. Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. In most cases, the goal is to get...
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How is the health of your email program? [Checklist]
You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. That’s $36 for every $1 spent! But to maximize just how much of a return you get out of your email...
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A Step-by-Step Guide to Planning Your Email Marketing Campaigns
No matter how many emails you’ve sent, there’s still a mini-adrenaline spike right before a campaign goes out. There’s nothing worse than being head-down in the final QA of an email only to get the...
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How Does Your Email Sound?
As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers’ inboxes. But have you ever asked yourself how your email sounds? It’s not something we think...
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4 Metrics You Should Add to Your Email Reporting
Gone are the days of using only open and click-through rates to evaluate your email’s performance. Even with increasing data privacy regulations, marketers are finding new ways to measure and track...
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3 Powerful Ways to Use Social Proof in Email Marketing [+13 Examples]
Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with 12 examples to inspire...
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9 Expert Tips to Improve Email Marketing Performance
As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To build relationships that drive business results. To make email...
View ArticleCommercial vs. Transactional Emails: 5 Powerful Ways to Optimize Your Message
What would your email marketing team do with $650,000? Whether you’re a hundred-strong team or a scrappy team of one, that’s a lot of moolah. That’s the amount of an FTC settlement against Experian...
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How To Maximize Your Holiday Email Campaigns, From Puns To Pranks
There are many major holidays marketers circle on their campaign calendars, as they are dependable revenue drivers to count on every year. These holidays require solidified weeks-long marketing...
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Everything Marketing Managers Need To Know About Email Subdomains
“Don’t put all of your eggs in one basket.” That’s the phrase that comes to mind when I think about email subdomains. From the outside looking in, it’s easy to lump all of your email efforts under a...
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SEO for Email: Yes, It’s a Thing! How to Make Emails Searchable in the Inbox
There are two kinds of people: Those who chase after inbox zero and those who have 45,000 unread emails. Whether you’re always curating your incoming emails into carefully considered folders or...
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New in Litmus: Drive More Engagement, Leverage Social Proof, and Monitor...
Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks—but also conversions—because you’re able...
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Ultimate Guide to Dark Mode [+ Code Snippets, Tools, Tips from the Email...
Part 1: Ultimate Guide to Dark Mode in Email Part 2: Dark Mode Email Code Snippets for Developers Part 3: Dark Mode Tools & Tips Part 4: The Dark Mode Toolkit Dark Mode. The tech industry started...
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The State of Email Marketers’ Tech Stack
The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also...
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The Email Marketers Guide to Using List-Unsubscribe
Saying goodbye to subscribers is hard, but sometimes it’s for the best. And when a subscriber wants to leave, the process needs to be as easy as possible. While you should still have an unsubscribe...
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How Litmus Uses Litmus Personalize (A Hands-On Guide for Email Teams!)
Personalization is all the rage in email these days – and with good reason! In a world more saturated with information than ever before, personalization is a great way to add a human touch to...
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Guide to Email File Size and Load Times
When creating emails, we focus on building the best email for our audience. That often manifests itself in content curation before designing and creating the email. While we may agonize over subject...
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Help! My Email Is Broken: Common Errors + Fixes
You put all that work into creating the perfect email… or so you thought. Then, when you hit send, all h-e-double-hockey-sticks broke loose. Suddenly, you have a damaged email reputation, a lot of...
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8 Email Testing Best Practices to Help You Work Smarter
Email clients (like Gmail, Apple Mail, or Outlook), operating systems, and devices change frequently. Because there are potentially more than 300,000 different ways an email could render, email QA...
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15 Litmus Power-User Tips to Make You a Better Email Marketer
If you’re using Litmus to create, optimize, personalize, and analyze your campaigns, you know that your account is full of features that let you speed up your email workflow. But do you know all the...
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