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How to Use ChatGPT to Create an Email Sequence
Remember in 2022 when ChatGPT had just launched and everyone was trying to figure out how best to use it? ChatGPT—and AI (Artificial Intelligence) for that matter—took the world by storm, affecting...
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Ask Me Anything: Our Email Developer Shares Tips for Outlook, Mobile Coding,...
Today’s a special day: we’re giving you an exclusive look into the mind of Litmus’ very own email developer, Carin Slater! Carin is one of the technological masterminds behind all the Litmus...
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What We’re Most Looking Forward to at Salesforce Connections
Salesforce Connections is almost here! This month, from May 22-23, 2024, innovators in marketing, commerce, and customer engagement will gather in Chicago for this year’s event. And guess what: we’ll...
View ArticleThe Evolution—And Future—of Litmus Live
Since its inception as The Email Design Conference in 2013, Litmus Live (as it’s now known) has been the event for email marketers all over the globe to get excited about. Including myself! The event...
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Better Together: 16 Ways to Integrate Social Media with Email in Marketing
Social media and email marketing are two of the most powerful channels at a marketer’s disposal. According to The State of Email Report, both email marketing and social media were ranked among the top...
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How to Implement Email Personalization Throughout the Customer Journey
Think about it: when was the last time you received an email that truly spoke to you? Not just your name slapped on the subject line, but content crafted specifically with your interests, preferences,...
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Make Every Subscriber a Winner: How to Use Email Scratch-Offs
On average, subscribers only spend 8.97 seconds with an email. In the fast-paced realm of digital marketing, standing out amidst the clutter of promotional emails is no small feat. That’s why we’re...
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5 Ways Email Marketing Can Help Nurture Strong Customer Relationships
Great email marketing is a lot like relationships or new friendships. It starts with a memorable first impression, progresses with a series of positive interactions, and culminates in a long-term...
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Email Analytics: How to Measure Email Marketing Success Beyond Open Rate
Email analytics used to focus on open rate as the gateway to email marketing success. After all, you can’t get a conversion without someone first opening your email. If we’re being honest, though,...
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The ROI of Email Marketing [Infographic]
Email marketing continues to be unmatched when it comes to the return on investment it drives. A whopping $36 for every $1 spent, in fact. Over 2,000 marketers weighed in to help us discover trends...
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How to Navigate New Sender Requirements from Gmail and Yahoo
Every email marketer wants their messages to arrive in the inbox and not the spam folder. So when Gmail and Yahoo announced they’d be enforcing new sender guidelines that deeply affect deliverability...
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Email Personalization: How to Find Better Data
How many emails do you receive that start with, “Hi [mergetag]!” Yes, email personalization like this is simple and easy to do if you have the right ESP. It’s become a popular tactic because we know...
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Committed to Trust: Litmus Receives Independent SOC 2 Type 2 Report with Zero...
Trust, privacy, and security are core tenets at Litmus. Every solution we offer is designed with the security and privacy of our customers in mind. In turn, email marketing teams like yours trust...
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New in Litmus: Rule-based personalization, Add-to-Calendar, and More
Your brand is unique, and to build a successful email marketing program, your emails must reflect all of the elements that make you one of a kind. But building a great email program that not only...
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How to Create an “Add to Calendar” Link for Your Emails
In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events...
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The Most Popular Email Design Tools: Figma, Adobe, and More
It takes an email marketing team an average of 2 weeks to produce a single email. That’s two weeks of tinkering with email copy, email design, and email coding before it’s ready for approvals,...
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How To Create Inspiring Personalized Emails
Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. (And we’re not just talking about “Hello %%first_name%%.”) With...
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11 Powerful Examples of Dynamic Email Content [+ Guide]
Not all email personalization is created equal. There are varying degrees, from the basic “Hello, %%first_name%%” that many email service providers (ESPs) offer using merge tags, to more advanced...
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AI-Generated Email Summaries: What Marketers Need To Know
Marketing has transformed more in the past three years than in the previous 50, and one of the driving forces behind these seismic shifts is artificial intelligence (AI). In fact, 45% of marketing...
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This Is Actually Why Emails Go To Spam
The best way to insult an email marketer is to call their emails spam. No one wants to be in the company of scammers sending hidden malware, demanding ransom money, or promoting illegal activities. But...
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