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10 Myths About Email Personalization BUSTED! How to Win with Personalized Emails
Email is personal. Unlike most marketing channels, email really is communication at a 1:1 level. It’s your opportunity to reach people with messages just for them. Email personalization has...
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New In Litmus: Enhance Your Email Protection Strategy with the New Email...
Email marketers are no strangers to the exhilarating ride of their craft. One day, your campaigns are flawless masterpieces; the next, an important image doesn’t render or a crucial link stops...
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How to Keep Your Emails From Going to Spam
Why did my email go to spam? Most of the time, it feels like a big ‘ol shrug. ¯\_(ツ)_/¯ Every email you send goes through a maze of deliverability obstacles before it reaches its destination. Three...
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How the Litmus Team Uses Email Guardian (and You Can Too!)
What a beautiful email. Designed with Dark Mode and accessibility in mind. Coded to work as seamlessly as possible in every inbox. You even got it approved by all stakeholders in no time. You hit...
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How to Create a Newsletter: Best Practices and Examples [Guide]
Newsletters are a cornerstone of email marketing. They offer a direct line of communication with your audience—yet creating one that consistently engages readers can be challenging. How do you create...
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How Email Marketers Should Navigate the Gmail Promotions Tab Today
Gmail is one of the most popular inbox service providers (ISP) with over 30% of email client market share. However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been...
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We Need to Talk About Personalization: Evolution & Trends
What do you think we’re talking about when we say the words “email personalization”? Are you thinking about merge tags or dynamic content? Segmentation and automation? Profile or behavior-based...
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Email Personalization Best Practices: The Ultimate Checklist for Email Marketers
Email personalization is consistently one of the biggest priorities for marketers—but it’s also one of the things that’s making them tear their hair out. There’s good reason for both of these facts....
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Your Guide to Email Personalization for eCommerce
Email personalization and the eCommerce customer journey Benefits of using email personalization for eCommerce Collecting and leveraging customer data Email personalization strategies for eCommerce...
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The Best 10 Personalized Email Templates by Industry and Use Case
We’ve got a few marketing secrets here at Litmus… and maybe your email team does, too. We talk a lot about designing and coding emails from scratch. And we do a lot of that! But we also… sometimes…...
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6 Crucial Email QA Testing Tasks You Can Automate With Litmus
Over the period of one year, we looked at over 5 million Previews and QA results in Litmus and found that 96% of emails contained content errors and 75% had broken links. These issues could lead to a...
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Email Return on Investment (ROI) Is the Best There Is—But That’s Only Part of...
I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. And I think there is great value in tracking yours for a number of obvious...
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How to Create a Reliable Opens Audience for Non-Apple Mail Users
Three things are inevitable in life: death, taxes, and change. Apple’s Mail Privacy Protection (MPP) falls into that third category. What this means for email marketers is we’ll have to adapt (again),...
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How to Embed Video in Your Email Marketing Campaigns
Remember when MTV changed the game with music videos? Well, now it’s email’s turn for a video revolution. With people devouring 84 minutes of video daily, it’s time to bring that cinematic magic to...
View ArticleThe Best Dynamic Email Content Examples by Industry and Use Case
The Best Dynamic Email Content Examples by Industry and Use Case Benefits of dynamic email content Dynamic content email examples by industry Dynamic content email examples by use case Personalize...
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Black Friday and Cyber Monday: 50+ Email Subject Lines That Convert
Black Friday and Cyber Monday. The most important weekend for your business for the entire year. Shoppers expect big deals—and they’re ready to buy. 2023 generated a record $9.8 billion in online...
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How to Create a High-Performing Holiday Email Marketing Strategy
The holiday season presents a prime opportunity for businesses to boost engagement and drive sales through email marketing. With inboxes flooded with festive offers, your holiday email marketing...
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How to Fix Email Reputation and Improve Deliverability
The most frustrating part of email marketing? Putting weeks of planning and effort into an email campaign…only to have it fail to deliver. When we asked email marketers their key priorities for our...
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Top 5 Black Friday Email Campaigns & Winning Strategies
As Black Friday approaches, the frenzy of shopping and deals is about to hit its peak. For marketers, this is the perfect moment to captivate your audience with standout email campaigns that cut...
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What is Lifecycle Marketing? A Deep Dive for Marketing Managers
What is lifecycle marketing? What are the lifecycle stages? Key lifecycle marketing channels Components of a lifecycle marketing strategy Cross-departmental collaboration and data integration How...
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